Optivance is a premium Australian nutrition brand supporting families through every stage of life — from pregnancy and breastfeeding to toddlerhood, family wellness, active lifestyles and healthy ageing.
We combine science-backed nutrition with a warm, human approach. Our all-in-one products are thoughtfully formulated to fit busy, real-life routines — so staying nourished through changing life stages feels simple, not overwhelming.
Optivance is a trusted nutrition companion for modern families — built on science, delivered with care.
Nutrition should feel supportive, not overwhelming.
Thoughtfully formulated with key nutrients to support everyday wellbeing.
Made for busy mornings, tired days and real routines.
You don't need to do everything perfectly to feel supported.
Simple, all-in-one nutrition for changing life stages.
Built around busy mornings, tired evenings and growing kids.
Probiotics, fibre and gentle ingredients to support digestion every day.
Pregnancy and breastfeeding support with folate, iodine, DHA and protein.
Toddler-friendly blends with essential vitamins, minerals and Omega-3s.
All-in-one nutrition that fits real family routines, not perfect ones.
Optivance was created from a simple belief: nutrition should feel easier to trust, easier to understand, and easier to keep up with through every stage of life.
We know real life does not always leave room for perfect meals, complicated supplement routines or endless guesswork. Some days are busy. Some days are exhausting. Some seasons ask more from your body than others.
We create science-led nutritional products designed to support real people through real life stages — from pregnancy and breastfeeding to having a toddler, weight management, training and fitness, healthy ageing and elderly nutrition.
Our story began with mums. We saw how much pressure mothers carry when trying to nourish themselves and their families. So we created products that make nutrition feel simpler — not more overwhelming, not more complicated, not another thing to feel guilty about.
It was actually our customers who asked us to keep going. When they finished breastfeeding, they felt so good using Optivance and loved the quality of the nutrition so much that they did not want to stop. They asked for something they could keep taking — and something for their partners, and even their ageing parents and grandparents. That is how our NutraSupplement® range was born.
As our community has grown, so has our purpose. Today, Optivance supports more than mums and little ones. Our NutraSupplement® range extends that same philosophy to adults who want simple, reliable nutrition for weight management, fitness and training, healthy ageing and elderly nutrition.
We are not just another supplement company. We are a nutrition brand built on care, science and trust — created for people who want products that are clear, purposeful and genuinely useful.
Nutritionist · Mum of three · Maternal & gut-health specialist
Kristy Petersen is a renowned Australian nutritionist specialising in gut health and children's nutrition — a trusted expert dedicated to the wellbeing of families through optimal everyday dietary practices.
Kristy's path into nutrition began with a deep curiosity about how diet shapes overall health — and a particular fascination with the relationship between gut health and wellbeing. That curiosity led her into extensive education and clinical training, where she honed her expertise in gut health and its central role in how the body functions.
Children's nutrition is a cornerstone of Kristy's work. She understands the unique needs of growing children and the long-term impact early dietary habits have on lifelong health. Kristy works tirelessly to help parents provide balanced diets rich in essential nutrients, so every child has what they need to thrive — physically and mentally.
Kristy's passion extends into maternal nutrition — especially through pregnancy and breastfeeding. She believes ample, well-considered nutrition during these stages sets the foundation for lifelong health for both mother and baby. As a mum of three herself, she understands these needs from lived experience, not just theory.
Kristy's approach is holistic — she considers how body systems connect, and tailors her advice to the individual. She continually updates her knowledge through research and professional development, so the families she works with always benefit from the latest in nutritional science.
Through her work, Kristy is making a real impact on family health. Her dedication to gut health, children's nutrition and maternal wellbeing is transforming everyday routines and shaping the formulations behind every Optivance product. The message is simple: proper nutrition is the cornerstone of a healthy life.
"Optivance addresses the real-world challenge of prenatal nutrition. The formulation covers the key micronutrients I look for — folate, iodine, iron and choline — in a format my patients actually enjoy taking daily."
Dr. Hannah Lewis
Obstetrician & Women's Health Physician
MBBS, FRANZCOG
"I recommend Optivance to mums who struggle with tablet fatigue or nausea. It's a clean, whole-food based blend that complements a balanced diet rather than replacing it — exactly what I want in a maternal supplement."
Eliza Chen, APD
Accredited Practising Dietitian
BNutrDiet (Hons), Member DAA
"From a clinical standpoint, the bioavailability and ingredient quality stand out. It's one of the few products I'm comfortable suggesting through pregnancy, postpartum recovery and breastfeeding."
Megan Foster, ClinNut
Clinical Nutritionist · Perinatal Care
BHSc (Nutritional Medicine)
Plus expert motherhood nutrition guidance, delivered weekly.
No spam, unsubscribe anytime.
